No. Attorneys cannot advertise that they have the lowest fees in the state. A solo practitioner has been sanctioned partly for false or misleading website statements, including a claim that his law firm had the “lowest fees in the state. The New Jersey Supreme Court reprimanded lawyer Alan N. Walkow in a Dec. 8,2023 order. The New Jersey Supreme Court’s disciplinary review board found that two statements on Walkow’s firm website were false or misleading in violation of ethics rules. One was the lowest-fees claim, made in conjunction with an advertised legal fee of $495 for real estate legal services “from contract to close.” “It is difficult to see how respondent could have substantiated his claim,” the disciplinary review board stated in an Aug. 15,2023 decision. “He could not have known the rates of all lawyers in the state.”
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